Online shopping is to retrieve commodity information through the Internet, and send out shopping requests through electronic order forms, then fill in the number of private checking account or credit card. The manufacturer delivers goods by mail order or by express delivery company. For online shopping in China, the usual payment methods are cash-to-delivery (direct bank transfer, online remittance) and guaranteed transactions such as cash-to-cash.
The Regulations on the Management of Online Transactions promulgated by the State Administration of Industry and Commerce came into effect on March 15, 2014. Goods purchased online can be returned without reason within 7 days.
On January 23, 2015, according to the data released by the State Administration for Industry and Commerce, the number of online shopping complaints in 2014 was the highest in five years, mainly focusing on contracts, after-sales services and quality, accounting for 28.4%, 22.7% and 21.7% of the total complaints, respectively.
The penalties for infringement of consumer rights and interests were formally implemented in March 15, 2015. After the implementation of the punishment method, "... The overlord clauses such as the right of final interpretation and the "no refund" clause will be regarded as illegal.
On December 1, 2017, the Standard for English Translation and Writing in Public Service was formally implemented, which stipulates that the standard of online shopping is called Online Shopping.
By the end of 1999, with the advent of the Internet climax. The number of users of online shopping in China is increasing. In 2010, China's online shopping market continued the double growth trend of user scale and transaction scale. In 2010, the transaction scale of China's online shopping market approached 500 billion yuan, reaching 498 billion yuan, accounting for 3.2% of the total retail sales of consumer goods; meanwhile, the scale of online shopping users reached 148 million, and the penetration rate among netizens reached 30.8%. (Statistics from "China's online shopping industry market outlook and investment forecast analysis report 2013-2017" are obvious. Show). For some traditional enterprises, it is very difficult to make any significant changes to the current market through some traditional marketing methods. If you want to completely open the sales channels of enterprises, enterprises must introduce new thinking and new methods. The online shopping just provides a good opportunity and platform for the traditional enterprises nowadays. The traditional enterprises try online shopping one after another by means of the third party platform and establishing their own platform. Constructing a reasonable online shopping platform, integrating channels and improving the industrial layout become the focus and outlet of the future development of the traditional enterprises.
The first online shopping in China took place in November 1996. The shopper was Canadian Ambassador to China, Bei Xiao. He bought a cloisonne "Dragon and Phoenix Peony" through the network of Shihua Kaikai Company. As early as 1999, Chinese Internet prophets began to build B2C websites to promote online shopping in China. But this practice was widely questioned by economists at that time. (1) will there be enough consumers to shop online? Can online shopping solve the problem of logistics distribution? Can online shopping solve the problem of network payment? However, in the future, these doubts are no longer a problem. They have been solved by large shopping websites, express companies other than postal services and numerous third-party online payments docked with major banks.
Since 1991, China has launched the application of EDI (Electronic Data Interchange) in the departments of customs, foreign trade, transportation and shipping, and initiated the process of gold cards, customs and taxes. In 1996, the Ministry of foreign trade established the China International Electronic Commerce Center. Online bookstores began to appear in 1997, and online shopping and Chinese merchandise ordering systems were beginning to show. In July 1998, China Commodity Exchange and Market Website was officially launched, and e-commerce projects were launched in Beijing and Shanghai.
At 3:30 p.m. on March 6, 1998, the first INTERNET online e-commerce transaction in China was successful. Through the online banking service of the Bank of China, Mr. Wang Yiping of CCTV purchased 10 hours of Internet time from Century Internet Corporation. In March 18th, the century Internet and Bank of China officially announced the news in Beijing. Shortly afterwards, container trucks loaded with COMPAQ computers valued at 1.66 million yuan arrived from Shaanxi Huaxing Company in Xi'an to Beijing Starfish Kaizhuo Computer Company, the first e-commerce contract in China generated on the network of China Commodity Exchange Center. As a result, Internet e-commerce has been applied from concept to application in China.
At the end of 1999, when the Internet boom came, more than 300 network companies engaged in B2C were born in China. In 2000, these network companies increased to 700. But with the fall of the Nasdaq, there were only three or four left in 2001. Then online shopping went through a long "cold winter" period.
SARS has opened up a new era of online shopping in China. Faced with the attack of SARS, most people are trapped in the house. If they want to buy what they need without going out, they can only rely on the Internet. Many people with strong sense of prevention also try to shop online. So far, more and more people have realized the convenience of "ordering and delivering goods on line", and more and more people have begun to accept online shopping. After SARS in 2003, more and more people began to take part in online shopping. The early pioneers of China's B2C, represented by Dangdang and Excellence, began to establish their own market base step by step with the help of express delivery and cash-on-delivery trading process from the low-price and standardized commodity of books as the entry point of online shopping, and achieved rapid growth after the cold winter of the Internet.
With the development of economy, online shopping is gradually reappearing. In 2005, Dangdang achieved a total annual sales of 440 million yuan, which is much higher than most investment institutions expected two or three years ago. This figure testifies to the success of Amazon's model in China, as well as the excessive pessimism of economists and the great power of the market.
In addition to Dangdang and Excellence, two C2C websites, Taobao and eBay, emerged and took the lead in the volume of transactions. They have won great success in the short term.
Beginning in 2006, China's online shopping market began to enter the second stage. After the cultivation of a number of websites such as Dangdang, Excellence, Taobao, China Purchase and 51 Special Street in the past few years, the number of netizens has increased more than ten times compared with 2001. Many people have the experience of online shopping. The bottlenecks of transaction credibility, logistics distribution and payment in the whole e-commerce environment are also being gradually broken.
Since 1999, the logistics and distribution problems of online shopping have been continuously improved. By 2005, logistics and distribution were no longer a problem for Dangdang and Taobao. A very grass-roots logistics system, including multi-warehouse centers, bulk transportation in different places and local fast single delivery, has begun to mature, and has played a substantial supporting role in the development of online shopping in China.
2007 is a year of rapid development of China's online shopping market. Both C2C e-commerce and B2C e-commerce market have achieved rapid growth of 125.2% and 92.3% respectively. In 2007, China's B2C e-commerce market reached 4.3 billion yuan; in 2007, China's C2C e-commerce market reached 51.8 billion yuan.
Shopping websites commonly used in China: